EMAIL MARKETING
Email marketing is a digital marketing method used to communicate directly with customers and potential customers through email. Businesses can use it to share updates, useful content, product launches, offers, newsletters, and other information.
Unlike social media, where content can quickly disappear from someone’s feed, email provides a more direct way to reach an audience.
HOW IT HELP YOUR BUSINESS
Email marketing can help businesses stay connected with customers, encourage repeat visits, promote products or services, and maintain relationships with people who have already shown interest in the brand.
Important Concepts
Email List
Building a list of people who have chosen to receive communication from the business.
Segmentation
Organizing subscribers into different groups so they can receive more relevant emails.
Subject Lines
Creating clear and interesting subject lines that encourage people to open the email.
Call to Action
Giving readers a clear next step, such as visiting a website, viewing a product, or making an enquiry.
Performance Tracking
Looking at results such as opens, clicks, and conversions to understand how an email campaign is performing.